RE IMAGINE. RE INVENT. RE DEFINE.

RETHINK AFRICA

Incentives, Meetings, Conferences & Events.

Rethink Africa Destination Management Company, where unforgettable experiences and seamless travel come together. We are passionate about showcasing the diverse beauty and rich culture of Africa to the world.

South Africa

Zambia

Zimbabwe

Botswana

Namibia

Mauritius

Zanzibar

South Africa • Zambia • Zimbabwe • Botswana • Namibia • Mauritius • Zanzibar •

UNITED BY THE MAGIC OF AFRICA

RETHINK AFRICA

RETHINK AFRICA

ONE TRIBE, ONE VIBE

  • ANDREA WIID

    RE IMAGINER

    My unwavering passion for the beauty and diversity of Africa led me into the Destination Management industry over 19 years ago. With a unique vision to RE IMAGINE AFRICA and help others uncover its extraordinary magic, I was inspired to co-found RETHINK AFRICA.

    Our mission goes beyond creating a Destination Management Company; it’s about building a strong female-led tribe dedicated to RE IMAGINE, RE INVENT, and RE INSPIRE the world to RE THINK what Africa truly is and the lasting impressions it leaves on those fortunate enough to experience this magnificent continent.

    As our tribe has grown and evolved, so too has Africa. Together, it is our goal to share Africa’s transformative story with the world.

  • KEELY PHILLIPS

    RE IMAGINER

    I am a passionate Re-Imaginer, dedicated to reshaping the travel experience in Africa. With a deep commitment to
    RE IMAGINE, RE INVENT & RE DEFINE the way we explore this incredible continent, I aim to inspire you to RE THINK what Africa truly is.

    By Re-Imagining the possibilities of travel, I strive to create meaningful and transformative experiences and through innovative approaches and a deep understanding of Africa’s diverse cultures and landscapes, I am driven to RE DEFINE what it means to explore this vibrant region.

    Join me on this journey as we RE IMAGINE the future of travel in Africa.

Destinations

South Africa

  • South Africa is a land of breathtaking contrasts, where the urban sophistication of cities like Cape Town meets the untamed wilderness of its renowned national parks. From the iconic Table Mountain, offering sweeping views of the vibrant city below, to the expansive savannas teeming with wildlife in Kruger National Park, South Africa is a destination that leaves an indelible mark on every traveler. Rich in history and cultural diversity, this nation invites visitors to explore its dynamic landscapes, engage with its warm-hearted people, and experience the extraordinary beauty that defines the southern tip of Africa.

Zambia

  • Zambia is the heart of Africa’s wilderness, where the awe-inspiring Victoria Falls, known as "The Smoke That Thunders," cascades in a powerful display of nature's might. This landlocked gem offers travelers the chance to immerse themselves in the untouched beauty of its national parks, such as South Luangwa and Kafue, where walking safaris bring you face-to-face with Africa’s majestic wildlife. The spirit of Zambia is found in its vast landscapes, from the roaring Zambezi River to the tranquil wetlands, all waiting to be discovered by those seeking an authentic African adventure.

Zimbabwe

  • Zimbabwe is a country of profound beauty and cultural richness, where the soul of Africa reveals itself in every corner. The thunderous Victoria Falls and the vast wilderness of Hwange National Park are just the beginning of what this incredible destination has to offer. Zimbabwe’s historical treasures, such as the ancient ruins of Great Zimbabwe, speak of a storied past, while its vibrant markets and welcoming communities offer a glimpse into the daily life and traditions of its people. This is a land where every journey becomes a tale of wonder and discovery.

Botswana

  • Botswana is a sanctuary for nature lovers, where the Okavango Delta, a UNESCO World Heritage Site, spreads out in a lush, watery paradise teeming with wildlife. This vast wilderness, known for its sustainable tourism practices, offers some of the most exclusive safari experiences on the continent. From the sweeping vistas of the Kalahari Desert to the thriving ecosystems of Chobe National Park, Botswana is a place where the magic of Africa’s natural world is preserved and celebrated, offering visitors encounters with its majestic elephants, lions, and a myriad of other species in their natural habitat.

Namibia

  • Namibia is a land of stark contrasts, where the towering red dunes of the Namib Desert meet the rugged Skeleton Coast, and where the silence of the wilderness speaks volumes. This country is a photographer’s dream, with landscapes that range from the surreal to the sublime. Here, desert-adapted wildlife roams freely, and ancient cultures like the Himba people maintain their traditional way of life. Whether exploring the depths of Fish River Canyon or the eerie beauty of Deadvlei, Namibia offers an experience of Africa that is both raw and refined.

Mozambique

  • Mozambique is a coastal paradise where the azure waters of the Indian Ocean meet white sandy beaches and vibrant coral reefs. This destination is as rich in culture as it is in natural beauty, with a history that blends African, Portuguese, and Arab influences, reflected in its music, cuisine, and festivals. From the bustling markets of Maputo to the idyllic islands of the Bazaruto Archipelago, Mozambique invites travellers to explore its underwater wonders, engage with its welcoming communities, and savour the rhythms of its unique cultural tapestry.

Mauritius

  • Mauritius is the epitome of tropical elegance, where lush landscapes and crystal-clear waters create a haven of tranquility and adventure. This island nation, with its pristine beaches, vibrant coral reefs, and verdant mountains, is a blend of natural beauty and cultural diversity. Influences from Africa, India, Europe, and China converge here, creating a rich tapestry of traditions and experiences. Whether you’re seeking a luxurious retreat, thrilling water sports, or cultural exploration, Mauritius offers an enchanting escape that is as diverse as it is beautiful.

We are imagineers, passionate about showcasing the diverse beauty and rich culture of Africa to the world.

Start Your JOURNEY

Ready to leave ordinary behind? Let us know your needs and allow us to start RE DEFINING your Incentive, Meeting, Conference, or Event in Africa.

Leaving a Legacy Behind

  • We are focused on minimising the impact of tourism on the natural  environment. It involves practices such as promoting energy efficiency, conserving water, reducing waste, and protecting local flora and fauna.

  • We aim to ensure that tourism provides long-term economic benefits to local communities. It involves creating opportunities for local employment, supporting small businesses, and reinvesting tourism profits into community development.

  • We emphasise respecting and preserving local cultures and traditions. It involves engaging with local communities in a respectful manner, supporting local businesses, and contributing to the preservation of cultural heritage.

  • We remain focused on providing meaningful and enjoyable experiences for tourists while promoting awareness and respect for the destination's natural and cultural assets.